Gunnar

Gunnar Lovelace is founder and CEO of Collective, a membership platform making physician-guided peptide treatment affordable by pooling members' buying power to negotiate lower pharmacy pricing and passing the savings on. He built his track record at Thrive Market, which he co-founded and scaled into one of the largest membership marketplaces for organic and healthy goods in the US, on the same premise — that collective buying power can make healthy choices affordable to people who have been priced out. He also co-founded Good Money, a member-owned digital bank built as a transparent alternative to traditional retail banking. Membership businesses in categories where customers have every reason to be sceptical are the pattern of his career.