Martin

Martin Blinder is CEO and co-founder of Symbe, an intelligent business case platform that automates the collaborative ROI models go-to-market teams use to demonstrate value and shorten sales cycles. He founded and ran Tictrac as CEO for over a decade, a digital health and wellbeing platform he scaled to work with four of the world's largest insurers before its acquisition by Dialogue Health Technologies. Selling a wellbeing product to insurers meant a decade of proving value in spreadsheets to sceptical enterprise buyers — the exact problem Symbe now turns into a product.