Pamela

Pamela Valdés is founder and CEO of Musa, a digital health and self-care platform for women that pairs science-based daily guidance with a playful, gamified experience, reframing health tracking as an approachable habit rather than a clinical chore. She is a second-time founder. She built Beek into Latin America's leading audio content platform, taking it through Y Combinator and raising from Greylock, Accel and Lightspeed before it was acquired. Musa came directly out of that work: research with more than 100 women, and a survey showing how many of Beek's female listeners had come looking for health content. Building consumer engagement loops people return to daily is the skill she is carrying across.